Evening Networking Event (Cancelled)
TOPIC: Business Storytelling
(as Featured in the SCORE Blog for their membership)
Throughout time, people in every culture have always told stories and they're a vital part of our daily communication, but stories have meaning beyond entertainment value. Storytelling is a strong business skill and when implemented effectively, it can boost a business in a number of ways; such as product awareness, improving customer loyalty, creating a strong marketing strategy, increasing profit, etc.
Storytelling conveys purpose and businesses with purpose are noticed and win the loyalty of customers more than their competitors. So it's not enough to have a product or service that solves a problem – you need a good story to stand out. Quite simply, stories are extremely more engaging and personal.
This presentation outlines Story Telling, PAR and how to convey your BRAND.
SPEAKER: JOHN R. CHOATE
John is our Chapter's VP of Membership. John has over 30+ years’ professional experience in multi Industries as a Senior/Executive Leader in OEM/Contracting Services companies, On and Offshore. In addition, he has been Global Project Director with full Profit/Loss responsibility. Starting his career as a Logistics/Data Systems Officer in the USAF to currently Business Processes Principal Consultant for SAP Ariba. His career portfolio includes site projects to globally integrated units and in-country (Korea/Mexico/ Mainland China) where he has supervised teams up to 1200 with full P/L responsibility. Career includes both Union and Non-Union Shop environments. John’s core is highly regulated Industries with a focus on Large, Complex and High-Risk projects. In several corporations, he has been a Trusted Advisor to Customers as well as Small Business liaison to the company’s top suppliers.
For the eight years prior to SAP, John was a volunteer for the National SIG Chair for Program Management in the SAP Users Group (ASUG) where he helped not only grow the team to global recognition but helped develop and present training on skills today and in the future, from a Business, Functional, Technology and Technical perspective. He is an active local volunteer in the Project Management Institute/Phoenix Chapter as VP Membership and Leader Publicity/Outreach for the American Society for Quality.
John holds an EMBA from Pepperdine University, MS in Behavioral Psychology with Honors from Troy State and a BS in Research Biology from Washington State. He resides in Scottsdale with his wife and assorted pets.
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